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the record · 2007 · selected writing

Small happiness: aesthetic strategies for witting consumers

Hugo Liu, trans. Wu Gang (2007). Cultural Review, November 2007: 32–39, Shanghai.

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This essay asks whether ordinary pleasures can support a durable happiness rather than merely distract from the epic promises of career, romance, and achievement. Small pleasures are inexpensive, numerous, and granular, making them material for repeated experiments in taste and identity. The essay proposes rotating pleasures before familiarity exhausts them, saving “dark horse” pleasures for moments of need, and treating taste as an ecosystem whose diversity makes happiness more resilient. Reappropriation and multipurposing let one object participate in several aesthetics, allowing imagination rather than accumulation to enlarge the field of pleasure. The argument draws on philosophy and examples from soap, food, clothing, and collecting. Its “aesthetic regeneration” and ecosystem analogies are normative proposals, not experimentally measured findings.

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