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the record · 2004 · sentiment analysis

What would they think? a computational model of attitudes

Hugo Liu & Pattie Maes (2004). Proceedings of the ACM International Conference on Intelligent User Interfaces (IUI 2004), 38–45, ACM Press.

60 citations
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What Would They Think? converts first-person writing into an affective memory of someone else's attitudes. Salient events become episodic memories; repeated concept-and-feeling pairings become reflexive ones. When a reader opens new material, the system estimates pleasure, arousal, and dominance, renders several modeled people as expressive faces, and lets a click reveal the source quotations behind a reaction. Four long-running webloggers supplied model checks; a separate study asked thirty-six students to learn about unfamiliar writers using raw blogs, a textual model, or the full interface. The full version helped most with explicit attitudes and speed, but implicit attitudes remained difficult. Pleasure and dominance predictions were imprecise, sarcasm and belief revision were unresolved, and the authors reject autonomous fail-hard use.

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